Kitsbow’s foundation comes from our passions. We love apparel. Whether it is the fine construction and elegant detailing of a beautiful suit or intricate bonding and seam forming on a technical jacket, we’re complete nerds for this stuff. And we love mountain biking. The rhythm of the climb as you warm up. That euphoric rush after nailing a descent you know like the back of your hand… All of this is our inspiration. It’s why we enjoy the trail. In 2011, after 25 years of dissatisfaction with spandex and floppy, baggy, snaggy (quite often, ugly) and poorly constructed mountain biking apparel, Zander Nosler decided to do something about it. In January of 2012, he formed Kitsbow with a team of seasoned apparel veterans and cycling obsessives. And the rest is history.